BRAND STRATEGY & COPYWRITING FOR B2Bs

Struggling to find the right words to explain your value?

Brilliant businesses deserve brilliant messaging. Get the right words to attract your dream clients, close deals faster and own your space as a market leader.

Let's chat!

Let's be honest...

Your business? Impressive. Your messaging? Not so much.

You've got thrilled clients, deep expertise, and a reputation that should be turning heads.

But your words & website don't reflecting any of it.

The bad news? You're missing out on potential revenue, clients, and growth, because the right people don’t know what you do, why it matters to them, or why you’re the exact solution they need.

The good news? I can help.

Hi. I'm Eliana.

I help ready-to-rapidly-grow B2Bs figure out the right messaging so they can explain what they do clearly and powerfully. The result? More sales, more growth, more authority.

No corporate jargon. No fluffy marketing speak.

Just strategic, human words that make your brilliance impossible to ignore.

(Oh, and I'm also a recovering mathematician, 83% introvert, and fueled by way too much coffee.)

What exactly can you do for me, Eliana?

“Eliana’s brand strategy has transformed the future of my business”

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Architecture and Design Studio

Compelling, conversion-coaxing website copy that's a joy to read

Eliana is one of the copywriters who can turn in-depth research and bare, dry facts into compelling, conversion-coaxing website copy that's a joy to read. Super smart, super capable, and super-talented.Reach out to her if you need copy that helps you achieve your business goals and doesn't just "sound nice."

Eden Bidani, Founder, cape.agency

Messaging based on guesswork (or ChatGPT) doesn’t grow your bottom line.

My Strategic Messaging Blueprint does.

Solid strategy

Messaging is a tool to drive revenue — not impress your Padel partner. I ask nuanced questions to define your goals, market & differentiators, so your messaging works — and doesn’t just “sound nice”.

Robust research

I conduct interviews, surveys, and competitive analysis so I understand your ideal client’s desires, needs, and pain points. The result: Copy that reads like a meaningful, relevant and engaging conversation.

Foolproof formulas

With a sharp, data view of what makes you different, I create messaging and copy using tried-and-tested messaging frameworks based on marketing science, copywriting fundamentals & human behavior.

She took our message, mission, nuances, and nailed it!

We hired Eliana because she listened and was genuinely curious. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it!

Yael Moav, Marketing Manager, Cyfluencer

Research-based copy designed to sell

I have found Eliana to be a great asset! She looks at the big picture when it comes to copy, she understands why people buy and helps formulate copy to do just that! If you are looking for research-based copy that is designed to sell, then you are in safe hands with Eliana.

Scott Wentworth, The Web Lab

What to expect when you work with me

Proactive team player Relax knowing your project is moving forward. I take ownership and drive the project. My slick process keeps you in the loop about progress, timelines, and expectations.

Big-picture thinker Your brand strategy and messaging exists to propel growth. Everything I do is based on a holistic view of your sales funnel, objectives, and metrics, so you get results — not fluff.

Perceptive adviser I’m friendly and helpful but I care too much to keep quiet if I see things you could be doing differently. You’ll be invited to deepen your vision and look at your brand, positioning, and strategy in a new light.

Invested partner I genuinely care about your long-term success. Whether sharing a new lead gen strategy or connecting you with a perfect web designer, I stick around to support you months after your project ends.

The process was professional, slick and speedy

We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand and produced excellent quality work as a result.The process was professional and slick, not to mention speedy.

Rob Minnaar, Digital Marketing Manager, IPL Packaging

The value I received was more than I ever dreamed of

It was so much more than just copy. She's been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.

Danny Gavin, Founder, ODEO Academy

So, Eliana, how can you help my business?

(Love pap ‘n wors, but hate load shedding? Ask me about local pricing.)

Website Copywriting

Website conversion audits, full web strategy,and copy, landing page copy.

Starts at $3500 for a 3-page site.

Email strategy & copywriting

Strategy, welcome + nurture sequences, segmentation, optimization, and copywriting.

Starts at $1500.

Brand Strategy

Positioning, messaging, elevator pitch, value proposition, Tone-of-voice, market-fit, competitive analysis.

Starts at $3000.

Launch Copy

Course creation strategy, launch strategy, sales page copy, email sales sequence, webinar opt-in pages.

Starts at $3950.

Unleash your superpowers on my messaging, Eliana!

Working with Eliana was a game-changer

She asked amazing questions that got me about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she took that and wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.I will never go back to writing sales pages on my own.

Yael Trusch, Money Mindset Coach

High-quality, strategic copy, delivered and with a smile

Working with Eliana is always a pleasure. She's smart, sharp, and 'gets it' right away. She's also refreshingly low maintenance -- just takes the project and runs with it. No hand-holding. No back and forth. If you want high-quality, strategic copy, delivered reliably and with a smile, Eliana's your woman :)

Orit Wittenberg, Co-founder, Silbo Studio