Your business is impressive.

Your brand should be, too.

Get powerful brand strategy & persuasive copywriting that gets you the credibility, reputation and clients you’re capable of.

Let's chat!

You’re the good guys in your industry with thrilled clients, a sterling reputation, and rich expertise.

And you’re ready play in the big leagues.

The one not-so-tiny problem?

Your messaging doesn’t reflect any of it.

“We keep attracting the wrong leads. Our ideal clients choose our competitors because they don’t know we exist or that we can help them.”

“We don’t have a clear, compelling way to talk about what we offer and why we’re different.”
“We’re ready to scale, but our marketing material is outdated, confusing, and about as riveting as a washing machine manual.”

If you're ready to get serious about your brand so you can achieve seriously impressive growth, you've come to the right place.

Hi, I’m Eliana.

Brand strategist + copywriter. Recovering mathematician. 83% introvert.

I’m on a mission to help ambitious businesses like yours grow with high-impact brand strategy and messaging so you can

communicate your offer accurately.
elevate your reputation as a premium service provider.
stand out in a crowded market.

I'm READY FOR powerful messaging!

“Eliana’s brand strategy has transformed the future of my business”

"Working with Eliana has completely transformed the future of my business.

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. Now, I am confident and comfortable in our positioning as THE experts in architecture for schools. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Architecture and Design Studio

Compelling, conversion-coaxing website copy that's a joy to read

I hired Eliana and was just blown away by her incredible skills. There are copywriters who kinda-sorta know how to spin a sentence into something that sounds nice, and there are copywriters who can turn in-depth research and bare, dry facts into compelling, conversion-coaxing website copy that's a joy to read. Eliana is 100% the latter. Super smart, super capable, and super-talented.Reach out to her if you need copy that helps you achieve your business goals and doesn't just "sound nice."

Eden Bidani, Founder, cape.agency

Messaging based on

guesswork strategy, science and soul

grows your bottom line.

When you work with me you, you get persuasive, authentic messaging developed through:

Solid strategy

Messaging is a tool to drive revenue — not impress your Padel partner. I ask nuanced questions to define your goals, market & differentiators, so your messaging works — and doesn’t just “sound nice”.

Robust research

I conduct interviews, surveys, and competitive analysis so I understand your ideal client’s desires, needs, and pain points. The result: Copy that reads like a meaningful, intriguing conversation.

Foolproof formulas

With a strong view of what makes you different, I craft messaging and copy using tried-and-tested messaging frameworks based on marketing science, copywriting fundamentals & human behavior.

She took our message, mission, nuances, and nailed it!

We hired Eliana because she listened and was genuinely curious. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it!

Yael Moav, Marketing Manager, Cyfluencer

Research-based copy designed to sell

I have found Eliana to be a great asset! She looks at the big picture when it comes to copy, she understands why people buy and helps formulate copy to do just that! If you are looking for research-based copy that is designed to sell, then you are in safe hands with Eliana.

Scott Wentworth, The Web Lab

Complex products? Technical industries? Ambitious visions ambitions?

Nothing frightens me. Some of the fascinating businesses I’ve helped grow include:

Tech-related

Fintech start-up

HR tech start-up
AI robotics
Data engineering consultancy
Cybersecurity influencer marketplace
App-based food delivery service

Service-based

Digital marketing agency
Commercial property brokerage
Luxury packaging manufacturer
Autism therapy provider
Money mindset coach
Leveraged financing specialist
Remote staffing provider
Mental health services

Will YOUR business be next?

Why work with me?

Apart from my killer messaging and copy chops, awesome accent, and Sahara-dry sense of humor…

Proactive team player Relax knowing your project is moving forward. I take ownership and drive the project. My slick process keeps you in the loop about progress, timelines, and expectations.

Big-picture thinker Your brand strategy and messaging exists to propel growth. Everything I do is based on a holistic view of your sales funnel, objectives, and metrics, so you get results — not fluff.

Perceptive adviser I’m friendly and helpful but I care too much to keep quiet if I see things you could be doing differently. You’ll be invited to deepen your vision and look at your brand, positioning, and strategy in a new light.

Invested partner I genuinely care about your long-term success. Whether sharing a new lead gen strategy or connecting you with a perfect web designer, I’m sharing ideas or checking in months after your project ends.

The process was professional, slick and speedy

We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand and produced excellent quality work as a result.The process was professional and slick, not to mention speedy.

Rob Minnaar, Digital Marketing Manager, IPL Packaging

The value I received was more than I ever dreamed of

It was so much more than just copy. She's been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.

Danny Gavin, Founder, ODEO Academy

So, Eliana, what exactly can you do for me?

(Love pap ‘n wors, but hate load shedding? Ask me about local pricing.

Looking for something else? If it’s copy or messaging-related, I can probably help. Unless you’re selling Bitcoin.)

Website Copywriting

Website conversion audits, full web strategy and copy, landing page copy.

Starts at $3500 for a 3-page site.

Email strategy & copywriting

Strategy, welcome + nurture sequences, segmentation, A/B testing, optimization, and copywriting.

Starts at $1500.

Brand Strategy

Positioning, messaging, elevator pitch, value proposition, market-fit, competitive analysis.

Starts at $3000.

Launch Copy

Course creation strategy, launch strategy, sales page copy, email sales sequence, webinar opt-in pages.

Starts at $2950.

Unleash your superpowers on my messaging, Eliana!

Working with Eliana was a game-changer

She asked amazing questions that got me about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she took that and wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.I will never go back to writing sales pages on my own.

Yael Trusch, Money Mindset Coach

High-quality, strategic copy, delivered and with a smile

Working with Eliana is always a pleasure. She's smart, sharp, and 'gets it' right away. She's also refreshingly low maintenance -- just takes the project and runs with it. No hand-holding. No back and forth. If you want high-quality, strategic copy, delivered reliably and with a smile, Eliana's your woman :)

Orit Wittenberg, Co-founder, Silbo Studio