Outgrown your messaging?

Get brand messaging and website copy that positions you as the premium player you actually are. Because when your words finally match your worth, competing at the top isn't a stretch. It's where you belong.

“We went from no website leads to having a waiting list. For the first time, we can breathe and focus on growth, not just survival.

We’d spent millions on a renovation, were ranking #1 in Google and were getting ZERO website leads. Now we have a waiting list. Eliana changed our business, and we went from zero website leads to over 500 quality leads in 6 months. For the first time in years, we can breathe. Admissions are consistently full, and we can focus on growth instead of just covering costs. The new website has been a complete game-changer.

Dan Wolf, Houghton House Director

If you’ve outgrown your messaging, congratulations.

It means you've evolved. Your offers got sharper. Your expertise deepened. Your track record? Stellar. You know exactly what problem you solve, who you serve best, and what you're worth.

The only problem?

Your messaging never got the memo. And the gap is holding you (and your bottom line) back.

Does this sound familiar?

"We're competing against companies who aren't nearly as good as us, but their messaging is stronger so they win the deals."
"Our website gets traffic but nobody's filling out the contact form. They disappear."
"Prospects tell us they 'need to think about it' because they don't fully get what makes us different.
"We have years of incredible results and thrilled clients to prove it, but our website do justice to our credibility & expertise."
"Every conversation starts with 'So what exactly do you do?'
We're ready to serve bigger, global clients but our messaging screams 'local small business.'

I'm Eliana—Brand Messaging Strategist & Copywriter on a mission to help B2B companies as brilliant as they actually are.

Messaging that makes you money isn't about clever copy or AI magic. It's about strategy: Knowing where you're going and creating the messaging to make sure you get there.

That's why I don't just write copy. I research obsessively: your market, clients, competitors so I understand exactly what they care about and why they chose you. Only then I write words that position you as the premium player you are.

The result?

Crystal-clear positioning.

Copy that opens doors to bigger clients and better deals.

And you finally stop being "one of the options." Just dream clients saying "yes, let's do this—now."

“Eliana’s brand strategy has transformed the future of my business”

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Architecture and Design Studio

When your messaging clicks, things change.

Like what, you ask?

You start attracting amazing potential clients like Hubo Studio did.

You carve out a space in a terrifyingly competitive market like MSA Solution did

You lke Marketech did

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

Messaging based on guesswork (or ChatGPT 5) doesn’t grow your bottom line.

My Strategic Messaging Blueprint does.

Solid strategy

Messaging is a tool to drive revenue — not impress your Padel partner. I ask nuanced questions to define your goals, market & differentiators, so your messaging works — and doesn’t just “sound nice”.

Robust research

I conduct interviews, surveys, and competitive analysis so I understand your ideal client’s desires, needs, and pain points. The result: Copy that reads like a meaningful, relevant and engaging conversation.

Foolproof formulas

With a deep view of what makes you different, I create messaging and copy using tried-and-tested frameworks based on marketing science, copywriting fundamentals & human behavior.

She took our message, mission, nuances, and nailed it!

We hired Eliana because she listened and was genuinely curious. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it!

Yael Moav, Marketing Manager, Cyfluencer

Research-based copy designed to sell

Eliana looks at the big picture when it comes to copy, she understands why people buy and helps formulate copy to do just that! If you are looking for research-based copy that is designed to sell, then you are in safe hands with Eliana.

Scott Wentworth, The Web Lab

Proactive team player Relax knowing your project is moving forward. I take ownership and drive the project. My slick process keeps you in the loop about progress, timelines, and expectations.

What to expect when you work with me

Big-picture thinker Your brand strategy and messaging exists to propel growth. Everything I do is based on a holistic view of your sales funnel, objectives, and metrics, so you get results — not fluff.

Perceptive adviser I’m friendly and helpful but I care too much to keep quiet if I see things you could be doing differently. You’ll be invited to deepen your vision and look at your brand, positioning, and strategy in a new light.

Invested partner I genuinely care about your long-term success. Whether sharing a new lead gen strategy or connecting you with a perfect web designer, I stick around to support you months after your project ends.

The process was professional, slick and speedy

We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand and produced excellent quality work as a result.The process was professional and slick, not to mention speedy.

Rob Minnaar, Digital Marketing Manager, IPL Packaging

The value I received was more than I ever dreamed of

It was so much more than just copy. She's been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.

Danny Gavin, Founder, ODEO Academy

Services

Love pap ‘n wors, but hate load shedding? Ask me about local pricing.

Your entire website messaging sorted—positioning strategy, conversion-focused copy, smart structure, CTAs that work.
Perfect if you know your website should work harder and you want it to be a powerful marketing asset, not just fancy words.
Starts at $3500
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

So, Eliana, how can you help my business?

Love pap ‘n wors, but hate load shedding? (Me too.) Ask me about local pricing.

Brand Strategy Positioning, messaging, elevator pitch, value proposition, Tone-of-voice, market-fit, competitive analysis.

Starts at $3000.

Launch Copy Course strategy, launch strategy, sales page copy, email sales sequence, webinar opt-in pages.

Starts at $3950.

Unleash your superpowers on my messaging, Eliana!

Working with Eliana was a game-changer

She asked amazing questions that got me about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she took that and wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.I will never go back to writing sales pages on my own.

Yael Trusch, Money Mindset Coach

High-quality, strategic copy, delivered and with a smile

Working with Eliana is always a pleasure. She's smart, sharp, and 'gets it' right away. She's also refreshingly low maintenance -- just takes the project and runs with it. No hand-holding. No back and forth. If you want high-quality, strategic copy, delivered reliably and with a smile, Eliana's your woman :)

Orit Wittenberg, Co-founder, Silbo Studio