MESSAGING STRATEGY & COPYWRITING FOR B2Bs

Finally, sound as brilliant as you actually are.

I help B2B companies find the words that do justice to their work. Because when you sound as good as you are, you attract the right prospects. You land the big clients easily. And you create the revenue you’re capable of.

FIX MY MESSAGING!

“We went from ZERO website leads to having a waiting list. For the first time, we can breathe and focus on growth, not just survival.”

We’d spent millions on a renovation, were ranking #1 in Google and were getting ZERO website leads. Now we have a waiting list. Eliana changed our business. We went from zero website leads to over 500 quality leads in 6 months. For the first time in years, we can breathe and focus on growth instead of just covering costs. The new website has been a complete game-changer.

Dan Wolf, CEO, Houghton House

If you’ve outgrown your messaging, congratulations.

It means you've evolved. Your expertise is deeper, your offers are sharper, and you know exactly what you’re worth.

But while you’ve leveled up, your brand is stuck in the past.

It’s that awkward gap where you’re delivering world-class work but your website sounds like a generic starter kit. Instead of your copy doing the heavy lifting, you’re stuck over-explaining your value on every call, attracting "okay" leads instead of "dream" ones, and cringing just when you send a high-level prospect your website link.

I'm Eliana. Brand strategist and copywriter who make you sound as brilliant as you are.

It’s frustrating when you know you’re the best choice, but your messaging makes you sound like everyone else. So while you’re delivering world-class work, you’re losing deals to inferior competitors who are better at marketing themselves.

I fix that. I help B2B companies find the words that do justice to the work they do. Because when your message catches up to your worth, you go from being 'one of the crowd' to 'oh, those people.'

You start playing in a different league — one with the clarity & confidence to win bigger deals, attract the clients you want, and watch sales explode.

When you get your messaging right, things shift quickly.

Like what, you ask?

You start attracting amazing potential clients.

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Design Studio

You stand out in a highly competitive market.

"Our industry is very sensitive and commonly confused with other sectors. In a field with a lot of competition, we’ve got a significant edge, and Eliana helped us communicate this clearly. I receive compliments on the website all the time.

Aryeh Munk, President & Co-founder, MSA Outsourcing Solutions

Your website becomes a powerful sales tool.

"We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand. Our website can now act as a key channel to further our business goals."

Robert Minnaar, Global Marketing Manager, IPL Packaging

The ROI is real.

**So is the above-and-beyond partnership.**

Here’s what working together looks like.

ALL-IN PARTNER

When you hire me, you get more than my keyboard. You get my entire ecosystem. Whether it’s connecting you to world-class designers, strategic partners, or potential clients, I’m constantly looking for ways to move you forward, even years down the line.

DEEP LISTENER

I’m not here to be the loudest voice in the room. I’m here to find yours. I dive into the guts of your business with zero assumptions and a deep curiosity. I ask a zillion questions, listen to what you're saying (and what you aren't) until you have a message that feels 100% true and 100% world-class.

BIG-THINKING STRATEGIST

Easy-going? Yes. Nice to work with? Absolutely. But I’m no yes-woman. I’ll tell you when your messaging is playing it safe or when your offer is underselling your genius. If I see a gap in your pricing, a leak in your funnel, or a better way to position you, you’ll hear it from me, because your success matters to me.

Services

If you want messaging that cements your authority, captures your expertise, and lands the big clients, here’s how I help:

The Work: It starts with a deep discovery workshop and a competitor audit. I then conduct one-on-one customer interviews, send out targeted surveys, and perform Voice-of-Customer (VoC) research to find the exact "gold" your business is currently burying.
The Outcome: Total clarity. You know exactly what to s to be seen as the only logical choice for the big guys.
Starts at: $2750
The Work: I translate the research into a high-converting architecture. This includes the site map, wireframes, and every strategic CTA. I map out the user journey and structure that lead prospects toward a "yes."
The Outcome: A trust-building, high-converting website that acts as your best salesperson. It handles the heavy lifting of the sales process, turning high-value prospects into leads without you saying a word.
Starts at: $3500
The Work: I audit your sales collateral and run objection-mapping sessions with your team. I turn those insights into pitch decks, brochures, and sales emails that back up a premium price tag and make the "sell" feel effortless.
The Outcome: Your sales team stops fumbling the pitch and starts closing with the confidence of the industry leader you are.

My clients say it best

The privilege of watching them succeed is all mine

Eliana's work pays for itself, and keeps paying

Eliana's work literally pays for itself, and keeps paying! She's SO much more than just a copywriter - she is a Business Consultant, Guide, Researcher, Pricing Strategist, Advisor, and an absolute genius at what she does. It's hard to explain what she does... hire her and see for yourself.
Shaina Keren, Director of Development, Rockport Institute
Eliana nailed it. She got an A on the first shot

Eliana was very intent on understanding our mission. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it with the copy.
Yael Moav, Program Director, Cyfluencer
Eliana put her whole heart and soul into it

Others only found the negative in our site and she pointed out the positive. She believed in us and our company and put her whole heart and soul into making it great. She did thorough research, knew her stuff and, we knew where we were holding at any given time. The website is positive, upbeat and has the message we were looking for.
Raizy Perlstein, Operations Manager
The process was smooth, seamless, and really fun

She asked amazing questions about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.
Yael Trusch, Money Mindset Coach
An exceptional end result

We hired Eliana to do our brand strategy & website copy for our new positioning. The most valuable part was how she looked at our company and what we offer—and how she positioned our company so well. Interviewing our existing clients gave us valuable feedback on how we are seen in the industry. We’ve seen an exceptional end result.
Gary Leicher, CEO, Smudge Technologies
The value was more than I ever dreamed of

It was so much more than just copy. Eliana’s been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.
Danny Gavin, CEO & Founder ODEO Academy