Outgrown your messaging?

I can help. Get brand messaging and website copy that positions you as the premium player you are. Because when your words finally match your worth, competing at the top isn't a stretch. It's where you belong.

“We went from no website leads to having a waiting list. For the first time, we can breathe and focus on growth, not just survival.

We’d spent millions on a renovation, were ranking #1 in Google and were getting ZERO website leads. Now we have a waiting list. Eliana changed our business, and we went from zero website leads to over 500 quality leads in 6 months. For the first time in years, we can breathe. Admissions are consistently full, and we can focus on growth instead of just covering costs. The new website has been a complete game-changer.

Dan Wolf, Houghton House Director

If you’ve outgrown your messaging, congratulations.

It means you've evolved. Your offers got sharper. Your expertise deepened. Your track record? Stellar. You know exactly what problem you solve, who you serve best, and what you're worth.

The only problem? Your messaging never got the memo.

Does this sound familiar?

"We're compared to companies who aren't nearly as good as us, but their messaging is stronger so they win the deals."
"Our website gets traffic but nobody's filling out the contact form. "
"Prospects tell us they 'need to think about it' because they don't fully get why we’re the best option for them.”
"We have years of incredible results and thrilled clients, but our website doesn’t reflect it.”
"Every conversation starts with 'So what exactly do you do?'
We're ready to serve bigger, global clients but our messaging screams 'local small business.'

I'm Eliana. Brand strategist and copywriter who helps B2B companies sound as brilliant as they actually are.

Most brilliant companies struggle to articulate what makes them different. You know you're not like everyone else, but why is explaining it so hard?

I close that gap. I take your complex, expertise—all the nuance, all the "but we also do this"—and turn it into messaging so clear your prospects finally get it.

It's not about clever words or the perfect AI prompt. It's about strategy. I never start by writing. I start by understanding: Where are you going? What makes you different? What's your challenge: higher pricing, new markets, beating competitors? Then I research your market and what your clients really care about. Only then do I create messaging & copy around what actually converts.

The result: Crystal-clear messaging and the confidence to compete against the big players.

When you get your messaging right, things shift quickly.

Like what, you ask?

You start attracting amazing potential clients.

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Design Studio

You stand out as a top player in a noisy, overcrowded market.

"Our industry is very sensitive and commonly confused with other sectors. . In a field with a lot of competition, we’ve got a significant edge, and Eliana helped us communicate this clearly. I receive compliments on the website all the time.

Aryeh Munk, President & Co-founder, MSA Outsourcing Solutions

Your website stops holding you back & helps close deals.

"We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand. Our website can now act as a key channel to further our business goals."

Robert Minnaar, Global Marketing Manager, IPL Packaging

She took our message, mission, nuances, and nailed it!

We hired Eliana because she listened and was genuinely curious. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it!

Yael Moav, Marketing Manager, Cyfluencer

Research-based copy designed to sell

Eliana looks at the big picture when it comes to copy, she understands why people buy and helps formulate copy to do just that! If you are looking for research-based copy that is designed to sell, then you are in safe hands with Eliana.

Scott Wentworth, The Web Lab

What to expect working with me

DRAMA-FREE PROCESS

Your job is running your business. My job is making this painless. You show up for strategy calls. Answer questions. Approve work. I handle everything else: research, interviews, writing, revisions. Clear timelines. Regular updates. Zero babysitting required.

ALL-IN PARTNER

I'll send referrals your way. Connect you with relevant people in my network. Text you ideas seven months later we wrap up. Celebrate when you land that premium client.You get someone who's rooting for you long after the project ends.

BIG-THINKING STRATEGIST

I'm your thinking partner, not your order-taker. Easy-going? Yes. Nice to work with? Absolutely. But I'm not here to smile and execute whatever brief you send. I ask hard questions. Because I want you to succeed. And will do what it takes to make sure you do.

The process was professional, slick and speedy

We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand and produced excellent quality work as a result.The process was professional and slick, not to mention speedy.

Rob Minnaar, Digital Marketing Manager, IPL Packaging

The value I received was more than I ever dreamed of

It was so much more than just copy. She's been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.

Danny Gavin, Founder, ODEO Academy

Working with Eliana was a game-changer

She asked amazing questions that got me about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she took that and wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.I will never go back to writing sales pages on my own.

Yael Trusch, Money Mindset Coach