Outgrown your messaging?

I help B2B companies sound as brilliant as they actually are.

Brand strategy & website copy that positions you as the premium player you are so you attract the right clients, compete with confidence, and close bigger deals.

“We went from no website leads to having a waiting list. For the first time, we can breathe and focus on growth, not just survival.”

We’d spent millions on a renovation, were ranking #1 in Google and were getting ZERO website leads. Now we have a waiting list. Eliana changed our business. We went from zero website leads to over 500 quality leads in 6 months. For the first time in years, we can breathe and focus on growth instead of just covering costs. The new website has been a complete game-changer.

Dan Wolf, CEO, Houghton House

If you’ve outgrown your messaging, congratulations.

It means you've evolved. Your offers got sharper. Your expertise deepened. Your track record? Stellar. You know exactly what problem you solve, who you serve best, and what you're worth.

The only problem? Your messaging never got the memo.

Sound familiar?

"Every conversation starts with 'so what do you do?' We're way better, I just can't articulate it."
"Our website gets traffic but the wrong leads are filling out the contact form."
"We're competing for big deals now, but our website looks like it did 6 years ago. It's embarrassing when prospects check us out."

I'm Eliana. Brand strategist and copywriter who helps B2B companies sound as brilliant as they actually are.

Most great companies struggle to articulate what makes them different. You know you're top of your grame, but why is explaining it so hard?

I close that gap. I dive deep into your brand — all the complexity, the nuance and the "but we also do this"— and turn it into positioning so clear and compelling your prospects get why you’re the best choice.

It's strategy, not just words. I start by understanding: Where are you going? What makes you different? What are your challenges? Then I research your market, your buyers & your competitors so I understand what they care about. Then I build positioning and messaging that resonates the right people.

The result: Crystal-clear messaging and the confidence to compete and win at the top.

When you get your messaging right, things shift quickly.

Like what, you ask?

You start attracting amazing potential clients.

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Design Studio

You stand out as a top player in an overcrowded market.

"Our industry is very sensitive and commonly confused with other sectors. . In a field with a lot of competition, we’ve got a significant edge, and Eliana helped us communicate this clearly. I receive compliments on the website all the time.

Aryeh Munk, President & Co-founder, MSA Outsourcing Solutions

Your website helps grow your business.

"We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand. Our website can now act as a key channel to further our business goals."

Robert Minnaar, Global Marketing Manager, IPL Packaging

The ROI is real.

**So is the above-and-beyond partnership.**

Here’s what working together looks like.

DRAMA-FREE PROCESS

No babysitting required.

Your job is running your business. My job is making this painless. You show up for strategy calls. Answer questions. Approve work. I handle everything else: research, interviews, writing, revisions. Clear timelines. Regular updates. Zero babysitting required

FULLY INVESTED

You’re not just another client. I do whatever I can to support you. I send referrals your way. Connect you to the perfect SEO specialist or website designer. Text you ideas seven months later. Celebrate when you land that premium client. You get someone who's rooting for you long after the project ends.

BIG-THINKING STRATEGIST

I'm your thinking partner, not your order-taker. Easy-going? Yes. Nice to work with? Absolutely. But I'm not here to smile and execute whatever brief you send. I ask hard questions. Because I want you to succeed. And will do what it takes to make sure you do.

My clients say it best

(The privilege of watching them succeed is all mine)

The value was more than I ever dreamed of

It was so much more than just copy. Eliana’s been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.
Danny Gavin, CEO & Founder ODEO Academy
Eliana's work pays for itself, and keeps paying

Eliana's work literally pays for itself, and keeps paying! She's SO much more than just a copywriter - she is a Business Consultant, Guide, Researcher, Pricing Strategist, Advisor, and an absolute genius at what she does. It's hard to explain what she does... hire her and see for yourself.
Shaina Keren, Director of Development, Rockport Institute
Eliana nailed it. She got an A on the first shot

Eliana was very intent on understanding our mission. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it with the copy.
Yael Moav, Program Director, Cyfluencer
The process was smooth, seamless, and really fun

She asked amazing questions about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.
Yael Trusch, Money Mindset Coach