Outgrown your messaging?

I help B2B companies sound as brilliant as they actually are.

Brand strategy & website copy that positions you as the premium player you are so you attract the right clients, compete with confidence, and close bigger deals.

“We went from no website leads to having a waiting list. For the first time, we can breathe and focus on growth, not just survival.”

We’d spent millions on a renovation, were ranking #1 in Google and were getting ZERO website leads. Now we have a waiting list. Eliana changed our business. We went from zero website leads to over 500 quality leads in 6 months. For the first time in years, we can breathe and focus on growth instead of just covering costs. The new website has been a complete game-changer.

Dan Wolf, CEO, Houghton House

If you’ve outgrown your messaging, congratulations.

It means you've evolved.

Your expertise is deeper, your offers are sharper, and you know exactly what you’re worth. But while you’ve leveled up, your brand is stuck in the past.

It’s that awkward gap where you’re delivering world-class work but your website sounds like a generic starter kit. Instead of your copy doing the heavy lifting, you’re stuck over-explaining your value on every call, attracting "okay" leads instead of "dream" ones, and cringing just when you send a high-level prospect your website link.

You haven't hit a ceiling—you've just hit a messaging disconnect.

I'm Eliana. Brand strategist and copywriter who make you sound as brilliant as you are.

It’s frustrating when you know you’re the best choice, but your messaging makes you sound like everyone else. So while you’re delivering world-class work, you’re losing deals to inferior competitors who are better at marketing themselves.

I fix that. I help B2B companies find the words that do justice to the work they do. Because when your message catches up to your worth, you go from being 'one of the crowd' to 'oh, those people.'

You start playing in a different league—with the confidence to win bigger deals, attract the clients you actually want, and finally see the revenue you’re capable of.

When you get your messaging right, things shift quickly.

Like what, you ask?

You start attracting amazing potential clients.

Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message."

Asher Marcus, Director, Hubo Design Studio

You stand out in a highly competitive market.

"Our industry is very sensitive and commonly confused with other sectors. In a field with a lot of competition, we’ve got a significant edge, and Eliana helped us communicate this clearly. I receive compliments on the website all the time.

Aryeh Munk, President & Co-founder, MSA Outsourcing Solutions

Your website becomes a powerful sales tool.

"We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand. Our website can now act as a key channel to further our business goals."

Robert Minnaar, Global Marketing Manager, IPL Packaging

The ROI is real.

**So is the above-and-beyond partnership.**

Here’s what working together looks like.

DRAMA-FREE PROCESS

Your job is running your business. My job is making this painless. You show up for strategy calls. Answer questions. Approve work. I handle everything else: research, interviews, writing, revisions. Clear timelines. Regular updates. Zero babysitting required

FULLY INVESTED

You’re not just another client. I send referrals your way. Connect you to the perfect SEO specialist or website designer. Text you ideas seven months later. Celebrate when you land that premium client.

BIG-THINKING STRATEGIST

I'm your thinking partner, not your order-taker. Easy-going? Yes. Nice to work with? Absolutely. And I bring a unique perspective. I ask hard questions. Challenge assumptions. Recommend pricing strategies.

My clients say it best

The privilege of watching them succeed is all mine

Eliana's work pays for itself, and keeps paying

Eliana's work literally pays for itself, and keeps paying! She's SO much more than just a copywriter - she is a Business Consultant, Guide, Researcher, Pricing Strategist, Advisor, and an absolute genius at what she does. It's hard to explain what she does... hire her and see for yourself.
Shaina Keren, Director of Development, Rockport Institute
Eliana nailed it. She got an A on the first shot

Eliana was very intent on understanding our mission. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it with the copy.
Yael Moav, Program Director, Cyfluencer
Eliana put her whole heart and soul into it

Others only found the negative in our site and she pointed out the positive. She believed in us and our company and put her whole heart and soul into making it great. She did thorough research, knew her stuff and, we knew where we were holding at any given time. The website is positive, upbeat and has the message we were looking for.
Raizy Perlstein, Operations Manager
The process was smooth, seamless, and really fun

She asked amazing questions about this ideal client, their pain points, their journey, and the vision I wanted to cast for them. Then she wove it into the copy in a most strategic and artful way. The process was smooth, seamless, and really fun. If you’re serious about having copy that converts, I recommend Eliana.
Yael Trusch, Money Mindset Coach
An exceptional end result

We hired Eliana to do our brand strategy & website copy for our new positioning. The most valuable part was how she looked at our company and what we offer—and how she positioned our company so well. Interviewing our existing clients gave us valuable feedback on how we are seen in the industry. We’ve seen an exceptional end result.
Gary Leicher, CEO, Smudge Technologies
The value was more than I ever dreamed of

It was so much more than just copy. Eliana’s been a partner more than someone I hired; she's helped me grow this course without even asking her. She’s extremely thorough and really cares about the success of the whole campaign, not just the one deliverable she's part of.
Danny Gavin, CEO & Founder ODEO Academy

Services

Love pap ‘n wors but hate load shedding? Ask me for local pricing.

Website Strategy & Copywriting Turn your site into a lead-generation engine that builds trust and sells while you sleep.

Brand Messaging & Positioning: Get clarity on how to talk about your business so all your marketing attracts, and resonates with, the right people.
Sales Assets: High-stakes pitch decks and brochures that give your team the confidence to own the room and close bigger deals.
Sales & Nurture Emails: Strategic, trust-building sequences that cut through the noise and get results.