Clarify your value.
Communicate your message.
Convert your dream clients. Consistently.
Clarify your brand and stand out from the crowd with clear, compelling messaging that connects with prospects and drives growth.
Having a great product is a good start. But without clear, convincing messaging, it’s hard to book meetings and close deals.
There’s nothing more frustrating than knowing your product or service can benefit people in a big way — but not being able to articulate it in a way that your prospects understand.
Not having the right messaging means that all your marketing and sales efforts don’t have the impact they could.
Sales slip through your fingers.
Hard-won leads get stuck in your CRM.
Pushing the deal over the finish line is a struggle, every time.
What if you knew how to communicate your value so clearly and compellingly that your dream clients lean forward, and go “I want that, now”?
To stand out & sell, you need to stop guessing what words to use. You need to take 10 steps back and listen deeply to your prospects’ real needs, wants, and desires.
And then, you need to craft cohesive, crystal-clear messaging that forces your prospects to stop scrolling and think “this is what I’ve been looking for.
Which is exactly what you get when I apply my battle-tested process to your brand messaging.
No guesswork. No gambling.
The Brand Brilliance Framework
A research-backed strategy-driven process that delivers authentic messaging that resonates with your ideal client and drives revenue.
Discover
I meet with you and your team to understand your business goals, sales processes & challenges, and key differentiators. This stage includes:
• Initial strategy consult: We sit down to understand your goals and challenges.
• Current collateral review: I analyze your existing marketing and sales content.
• General market research: I get a broad view of your industry landscape.
• Stakeholder interviews: I talk to key team members to gather internal perspectives.
Deep Dive
It’s time to listen deeply. I take a 360-view, getting a deep understanding of what’s going on in the market and your customers’ minds. This stage includes:
• Customer interviews: I speak directly with your clients to uncover their true motivations.
• Prospect surveys: I gather insights from potential customers about their needs and pain points.
• Competitor analysis: I thoroughly examine your competitors' messaging and positioning.
•Marketing mapping & trend forecasting: We look at where your industry is now, and where it’s headed to keep you ahead of the curve.
Develop
I pull the research, insights, and data together to craft a cohesive brand messaging document that gives you the strategy & words you need to sell. This includes:
Unique Value Proposition
Unique selling points & key differentiators
Brand positioning & competitive analysis
Features, benefits & outcomes
Brand promise
Elevator pitch
Target market analysis (needs, wants)
Core objections & handling
Social proof
Brand voice
Core messaging elements
Ready to clarify your brand message and show the world what you can do for them?
Here’s how I can help
The Brand Spotlight
What you need:
A clear way to communicate what sets you apart and why clients need your product/service so you can make your pitch clearly and convincingly.
What I do:
As an objective analyst, I ask pointed questions, and listen closely to discover your optimum value proposition. Then I crystallize that unique, compelling offer to share with the world.
What it includes:
- Questionnaire to be filled in by key stakeholders across sales, marketing & product
- 90 min Brand Spotlight Workshop with key stakeholders
You get:
An elevator pitch you can use and tweak in every sales & marketing interaction
A core messaging brief that will give you market-solid clarity and strategically crafted messaging to clearly explain what you do, how you do it, and the rock-solid benefits it offers your clients.
Investment:
$695 / R11,950
The Brand Investigator
What you need:
You're too close to your product to nail how to talk about it. You need objective strategy and hard data to pinpoint the real benefits and positioning that make your prospects sit up and listen.
What I do:
I dig deep into your product, target audience, and team, unearthing the golden threads that reveal what truly matters, and the exact words your customers use. By tapping into their real desires and pain points, you see why your solution is a game-changer.
What it includes:
60-minute discovery workshop
Questionnaire to be filled in by key stakeholders across sales, marketing & product
Customer Survey
In-depth interview with 5 key clients
Analysis of all existing sales collateral and sales conversations
You get:
Elevator Pitch
Core Messaging Brief
Brand Research Summary including key paints points, benefits, objections, and memorable quotes from customers, so you know how to talk to prospects and what they actually care about
Investment:
Starts at*: $1850 / R37,500
*Final price depends on the scope of research
Timeline:
2 - 3 weeks
The Brand Whisperer
What you need:
You’re done with playing small. You want cohesive, powerful messaging to use at every touchpoint. You want to amplify marketing and efforts and land more dream clients with way less effort.
What I do:
I research your audience, market category, and your business so you know exactly where you fit in and get cohesive and unified positioning and messaging strategy to clearly communicate your value to each different audience.
What it includes:
Everything in The Brand Investigator plus in-depth marketing & competitive analysis, plus brand articulation.
You get:
A cohesive, clear brand messaging strategy that includes:
Market Analysis & Competitor Research
Audience analysis
Market positioning
Customer Avatars
Objection Handling
Value proposition
Unique selling points
Social proof
Competitor differentiation
Elevator pitch
Customer-focused core messaging to use across all sales collateral
Investment:
Starts at*: $3450 / R67,500
Timeline:
3 - 5 weeks
No fluff, just results
Here's what happens when you nail your message
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"We’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message"
"Working with Eliana has completely transformed the future of my business. Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. Now, I am confident and comfortable in our positioning as THE experts in architecture for schools. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message
Asher Marcus,
Founder & CEO, Hubo Architecture and Design Studio
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"In a competitive field, Eliana gave us an edge by helping us clearly communicate our signficant edge"
We needed brand messaging that clearly depicted our industry and our offer. Our industry is very sensitive and commonly confused with other sectors like labor brokering. Eliana asked the right questions and quickly gained a deep understanding of who we are and what we aimed to accomplish. The outcome was phenomenal. I receive compliments on the website all the time. In a field with a lot of competition, we’ve got a significant edge, and Eliana helped us clearly communicate who we are and what we stand for.
Aryeh Munk,
Co-Founder & President, MSA Outsourcing Solutions
The question you’re asking may be “will this really make a difference”?
But the real question is…
What if…
Your ideal customers could instantly understand what you do, and why it’s valuable.
Your messaging resonated deeply with leads so they looked forward to your sales meeting.
You could articulate your unique strengths & benefits so clearly that choosing you became a no-brainer.